No money is changing hands in the deal either. The relationship between Microsoft and Qwiki, forged roughly one year ago when Bing development lead Franco Salvetti reached out to the startup, is not exclusive, Imbruce said. Qwiki’s video presentations in Bing will only work on the web for now, but mobile support is coming soon, Imbruce said. As such, the tie-in nicely compliments Bing’s recent search-plus-social endeavors. The partnership brings the best of what Qwiki does right now - Wikipedia-like video presentations on reference topics - to Bing, making informational videos native to search and empowering the searcher to get more from the results page. content beyond reference topics) and range to the startup’s database of qwikis.īut right now, the Bing-Qwiki deal is the most profound as it exposes the startup’s video machinations to millions of searchers in a way that feels just right. Together, Creator and the API are essential tools for Qwiki’s future success, as they should add much-needed color (ie. The startup is also today releasing an API that enables content creators to mass produce qwikis from their own content. Today, that tool exits beta and goes live for all. ![]() ![]() The company’s web and iPad products are accessed by roughly 1 million people per month.Īfter a year of radio silence, the startup released the Qwiki Creator in late May to help publishers create their own qwikis. Two year-old Qwiki, which has raised $10.5 million in funding to date, makes technology that pulls rich media content from web data sources to automatically build video presentations on reference topics. Above: Example of a Bing results page with a Qwiki video
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